caroline boyle

content design

content strategy

content operations

hand drawing light bulb and CONTENT word design as concept

About me

I lead content design and strategy for startups and global enterprises. I’m passionate about ensuring users have a great experience.


I solve problems with words for SaaS, B2B and B2C solutions, and public services. I'm focused, driven, and make things happen.



help centres

Help hubs for UK-based and global customers, hosting 30+ product help centres

Previously: unmanaged, ungoverned and inconsistent content in multiple locations

Now: on-brand, accessible and relevant in one place - for users and colleagues

initial mockup

help centres

2018 - IA for Anaplan Community

ui copy

digital engagements

Survey to understand more about customer payments -

51.19% response rate. The results helped us develop and

launch a new IRIS Pay payments app.


Onboarding for IRIS Pay

bots

Chatbot powered by Voiceflow that connects to the help centre and internal systems to provide

in-app assistance and instant access to support - still in development

journey mapping

content ops

The content design ecosystem. How we delivered content to multiple channels at IRIS.

strategy

Purpose and objectives for FY24

Clear direction and vision

process

A design process that works

Define and communicate how we want to work. No more confusion.

Clear roles and deliverables

Know what needs to happen and when. Understand what comes next.

Research and iterate

Use data and feedback to learn, design, and build. And don't stop there.

style guide & playbook

tone of voice

Get in touch

+44 7733264445

caroboyle@gmail.com

send an email